Since hindsight is 20-20 (pun intended), it’s clear COVID-19 challenged creativity. I like to say everyone else is driving a Honda Civic, while LucidLink is driving the DeLorean from Back to the Future Part II. Instead of archaic sync and share methods, LucidLink created a better and easier way to create from the cloud. This is especially important when working on big media files because the larger the file, the longer it takes to upload and download. LucidLink breaks the old rules of how data travels to-and-from the cloud, only packing and unpacking the data that is needed. Unfortunately, Google Drive is still trying to pack and unpack everything, on every trip. This is especially evident when working on any large rich media files. Constant communication between devices takes time and slows down the creative workflow. This is what’s called the “syncing” process and requires communication between all connected devices at all times. Once copied, it analyzes and automatically pushes out all changes made through the cloud. Since 2012, Google Drive’s sync & share technology creates local copies of a file on all shared devices. This ends up wasting time for the creatives, which can be costly elsewhere in the creative process. You may be thinking “what a complete waste of time.” Similarly, when creative professionals use Google Drive to work on projects, they constantly download (pack) and upload (unpack) all their data.
Imagine going on vacation this summer, but the method of packing means bringing every piece of clothing and pair of shoes that you own. When office work becomes creative work, that’s when Google Drive becomes a challenge. The flexibility between Docs, Sheets, and Slides has been a nice addition to my day-to-day. To be honest, I love having all of my office programs located in one place. My past office experience has been with Windows software, so joining LucidLink gave me my first taste of the Google Suite. This was the light-bulb moment I needed to grasp the pains of the creative process. I think the entire video was about 9 minutes in length. To accommodate, I spent about 7 minutes downloading the asset and 8 minutes uploading it to a Google Drive link. This is where I ran into my first workflow speed bump. The process that worked best for them was sending the assets via email.
I’m currently working with a vendor on an Adobe Premiere Pro production, and the latest phase was sending some screen captures for them to use. Part of my job with LucidLink is working on creative content to help tell our story.
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